• Pam

Prepare your Etsy Shop for the Holidays

The Holiday Season is quickly approaching and it's time to make sure your shop is ready for all the hustle and bustle. Here are 3 tips to increase your Etsy sales this Holiday Season.

1. Ask yourself, has my customer changed? During the Holiday season, your customer profile may change. For example; if you sell personalized necklaces your typical ideal customer may be a trendy mom in her mid 30's. During the Holiday season, your customer may change from the trendy mom to her husband searching for the perfect gift. The trendy mom would search for a "gold personalized necklace." but a husband may search for a "necklace for wife". Change up *one or two tags to include phrases that would appeal to your new customer like "gift for her," gift for mom" or "stocking stuffer for her."


2. Seek out trends. Etsy has a great resource available to sellers that lays out seasonal trends. Use this link to study trends and brainstorm new products and keywords.


3. Treat customers like friends. Excellent customer service is key. Respond to messages within 24 hours and use the customer's name when communicating. If they mention a back story as to why they want to purchase an item, be sure to comment back to start building a relationship. This will not only help make a sale if they are on the fence but can also create a repeat buyer.


*When updating tags and titles on Etsy don't overhaul your entire shop at once. Update a few tags that are not working and see how they perform. Give your listings time to update in the system to see results.


If you are looking for personalized feedback on your shop that will help you optimize and make more sales check out my Etsy coaching services!  Hi! I'm Pam, owner, and designer behind paperclutch. I have been selling on Etsy for many years and have made over 4,900 sales using the platform. Head on over to my Work with Me page to get started.


I also offer Etsy training workshops on a variety of topics. Check out the schedule here.


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