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Work with me 

Hi! I'm Pam Baldwin, owner, and designer behind paperclutch. I have been selling my stationery designs online since 2008 and have grown my side hustle into a full-time business.  I am an experienced Etsy seller with over 5,000 sales and have grown my Etsy-based business using Social Media and Pinterest.  I believe in community over competition and am excited to share my knowledge about running a small creative business. If you are looking for personalized feedback on your Etsy shop, Social Media account, or have questions around running your creative business, check out what I have to offer below. 

Work with me 

Crafts Activity
Colorful yarn




Are you having trouble making sales in your Etsy shop? Let me help. I offer one-on-one consultation where we will dive into improving your shop.  We will set up a 1-hour ZOOM call where I will evaluate your shop live, and you will have the opportunity to ask questions during the evaluation. I will provide you with actionable steps to improve your Etsy Shop. The call will be recorded and emailed to you for later viewing.


 Perfect for new and established Etsy shops who are having trouble making sales. I will review your shop and provide a 30-minute video with suggestions on your descriptions, titles, tags, SEO, pictures, pricing, and overall shop impression. I will provide you with actionable steps to improve your Etsy shop and help you begin optimizing your shop for success. 




If you have questions about running a creative business, where you should focus, product photography, how to create speed videos, or upping your social media engagement, I would love to chat one on one with you. This Q & A session will be a1-hr Zoom call for you to ask all the questions. At the end of the call, you will receive a video recording of our chat.  


Are you looking to grow your social media audience and engage with more customers?  A social media audit may exactly what you need.  At check out you will select up to 2 social media platforms you would like me to focus on.  I will then review your social media channels and provide a 30-minute video with suggestions on how to better improve and engage with your audience. 


Pam has a wealth of knowledge when it comes to running a business! Her tips on how different platforms work are extensive.  In the 6 weeks I’ve worked with her, I’ve learned so much on how to use resources like Etsy, Pinterest, social media, my own website, and so many supporting apps to grow my business.   She’s hilarious, fun, gives great feedback, and is so knowledgeable!

Since changing my titles I've already received 300%+ more views based on my insights from the week before just within Etsy. Wow. That's already a huge jump! . 

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